Visual identity for KalsongKingen, men's underwear brand that provides superior comfort while embodying the essence of Swedish raggare culture.
KalsongKingen
With a dynamic and vibrant color palette featuring bright magenta, electric blue, glowing red, and vivid yellow, our underwear pops with attitude.
Our fun and quirky illustrations, including the KalsongKingen himself, bring a playful twist to your underwear, making them uniquely yours. KalsongKingen combines comfort with style, perfect for cruising in your Chevrolet or dancing to epadunk.
Our bold typography adds a sense of power and energy, reminiscent of a freshly painted Volvo classic from the ’80s.